I had posted this a while back on Twitter and Facebook. I come across a lot of things on the web, but this video is by far one of my favorites.
Influencers, is a film that features influential creatives (advertising, design, fashion and entertainment) in New York who are shaping today’s youth culture. It explores how trends and creativity become contagious today in fashion, music and entertainment.
From the directors notes:
INFLUENCERS focuses on what is commonly referred to as “Lifestyle Culture or Influential Young Adults Market” in the areas of music, fashion, and entertainment. What prompted us to put together this crossover project (film + online experience) was to understand the essence of influence, what makes a person influential without taking a statistical or metric approach. Obviously, trends are never the product of one individual but rather the result of factors that involve various people… We therefore set out to meet some of these industry insiders and pioneers who, despite working in the background, literally define mainstream culture. In the background, the documentary also explores an entire ecosystem of DIY (Do It Yourself) minded individuals whose passion is transforming Pop Culture. Their creations have produced powerful independent media that became the main news source for many readers and creatives entrepreneurs around the world.
[...] A film that features influential creatives (advertising, design, fashion and entertainment) in New York who are shaping today’s youth culture. Read the full story on the Hi-FI social marketing site. [...]